Clicks and Mortar

By Doug Stephens

The battle between bricks and clicks seems destined to end in a truce that blurs the lines between the two.

The best attributes of the web, namely selection, information and multi-media are melding seamlessly together with the social and environmental aspect of physical stores to offer shoppers the best of both worlds.

For evidence, one needs to look no further than to the adiVerse, virtual footwear wall, a collaboration between Adidas and Intel to bring an entirely new dimension to Adidas stores.

We captured a full demonstration of the system which was on display at the National Retail Federation conference in January.  Check it out.

[youtube]http://www.youtube.com/watch?v=O5_2G2Y98nQ[/youtube]