Sony Kicks It Up A Notch

Sony's new concept store

The days of abundant demand and easy sales are over and it appears Sony is facing that music head-on.  The company has not only unveiled it’s new and decidedly cooler store concept in Los Angeles but also closed 11 of it’s older format stores.

RIS News quotes a Sony spokesperson as saying that, the closings were “a result of our ongoing evaluations and careful review of our future direction. Sony continually evaluates all areas of our retail business to ensure that we are offering the best consumer experience while maximizing profitability.”

The re-tooling by Sony is indicative of the broader rethinking that is taking place among the retail community in general as it faces the prospect of a flatter economy and higher consumer expectations.