Doug Stephens
Consumers are placing far more emphasis on corporate compassion and social responsibility as key drivers in their brand choices. Yet some brands continue to engage in industry practices that seem to fly in the face of these values. The Tampa Bay Tribune broke a story today involving what seems to be a policy on the part of 
Victoria’s Secret stores of destroying returned apparel items that it deems non-sellable. I spoke with the Tribune about this little-known industry practice and its lasting effect on consumer brand sentiment.
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