The Future of the Fit

Here’s an item that caught our eye.

You know those body scanners in airports that caused so many objections from travellers over their perceived intrusiveness? Well, a U.S. company has redeployed these same scanners to help consumers determine their precise measurements and help them select the exact brand and style of clothes that fit them best.

Could this bring a whole new meaning to the term “fitting room”?

Read the full story and watch the video here via Retail Customer Experience.