PODCAST: Why Mobile is Vital to the Future of Retail

By Doug Stephens

If the web is the gasoline fuelling a new era of retail, then mobile is the flame that is set to completely ignite it! Not only is mobile accelerating age-old consumer behaviors and patterns, it’s also creating completely new ones.  In all the disruption, the question on everyone’s mind is, in a world of one-click satisfaction, is there a place for brick and mortar retail?  And if so, what does the store of the future look like?

I had a chance recently to speak to GigaOM’s Adam Lesser and IMMR Research’s Dr. Phil Hendrix about this new era of retailing and what we can expect going forward.  It was a tremendously enjoyable conversation, and you can listen to it HERE.

Learn more about having Doug to speak at your next meeting or conference here