Amazon Is Going To War With Walmart On Price. But Is It A Battle Either Can Afford To Win?

By Doug Stephens

Amazon has begun making some very aggressive price moves in the grocery and consumer packaged goods categories, showing its clear intentions to hit Walmart where they live and breathe.  So, why are the stakes so high for Amazon in these categories? And can Walmart, whose sales and profits are already lagging, afford not to retaliate against the ecommerce giant? More importantly, can either company survive this escalating race to the bottom?

I spoke with The Guardian’s Siri Srinivas about these and other questions. You can read her entire article HERE.