#RetailProphetAMA: Demystifying China’s “New Retail”

Watch Doug Stephens, Founder and CEO of Retail Prophet and special guest Michael Zakkour, author of ‘New Retail Born in China Going Global’, as they do a deep-dive into China’s “New Retail” business model. What is it? Why was it vital in enabling Chinese retailers survival of COVID-19? And what can western retailers learn from its success?