#RetailProphetAMA: How Digital Will Transform Retail

Ian Rogers is no stranger to the digital world. In fact, his whole career was built on it. A graduate in computer science from Indiana University, Rogers started his career in 1993 as a webmaster successively for Beastie Boys and at Winamp (sold to AOL in 1999). In 2001 he founded Mediacode, which was sold to Yahoo in 2003, where he became VP and General Manager, Music. Ian joined Beats Music as CEO in 2013 and then Apple as Senior Director after their acquisition of Beats and contributed to the 2015 launch of Apple Music including Beats1, their digital streaming channel.

Ian joined LVMH as Group Chief Digital Officer in October 2015. As CDO he’s responsible for building group-level digital excellence and accelerating digital transformation for LVMH maisons.

We sat down in conversation with Ian to answer your questions about the luxury industry, live.

Find out:

• How the luxury sector is using digital transformation to navigate the fallout from the COVID-19 pandemic
• How luxury must evolve to meet the demands and realities of younger consumers
• Luxury’s relationship with marketplaces like Alibaba and Amazon