Marketing & Branding

August 17, 2020

The Optics of Altruism

On May 25, 2020 the senseless killing of George Floyd set the world on fire – both literally and figuratively. People everywhere took to social media and the streets to call out systemic racism and police brutality.
April 29, 2020

The Future of Retail In A Post-Pandemic World: Ask Me Anything Live

Learn about: Covid-19’s impact on the global industry, How savvy brands have mitigated the damage done, Lessons learned from inside the crisis on leadership, innovation and communication, Emerging and shifting consumer behaviors and the degree to which they will endure, How the pandemic will irreversibly shape the future of retail and customer experience.
January 18, 2019

A Note to Millennials: It’s Not Your Fault

I was moderating a fireside chat at the National Retail Federation conference with Liz Thompson from Southeastern Grocers recently.  We were chatting about her company’s efforts […]
March 26, 2018

The Store is Media

  By Doug Stephens Something I’ve spent nearly a decade of my life passionately advocating and exploring is my deeply held belief that physical retail stores […]
March 14, 2018

Why Paid Memberships Are the New Loyalty

By Doug Stephens Spending on loyalty programmes is through the roof. In 2016, the consumer loyalty management market was valued at $1.93 billion. By 2023 that […]
January 17, 2018

A New Era of Retail is Coming

By Doug Stephens On October 25 of this year — on an otherwise quiet day in retail news — Nike chief executive Mark Parker fired a […]
February 17, 2017

Why Retail Is Getting “Experience” Wrong

By Doug Stephens   Apple co-founder Steve Jobs once said: “Design is a funny word. Some people think that design means how it looks. But of […]
December 30, 2016

The Future of Retail: A New Year’s Revolution

By Doug Stephens   Like individuals, retail companies tend to approach each new year by making resolutions to improve their performance. Among other things, these might […]
September 20, 2016

Sears Turns Over A New Old Leaf

    By Doug Stephens In a move that has taken analysts and investors completely by surprise, Sears Holdings announced that it will be embarking on […]