Technology

July 27, 2010

The Post-Crisis Gen Y Consumer

By Doug Stephens Most marketers are all too familiar with what has become an overly simplistic consumer segment profile of Generation Y. They are often broadly […]

June 8, 2010

Dollars and Sentiments. The Real R.O.I. on Social Marketing

By Doug Stephens Alice in Wonderland speaking to the Cheshire Cat…. “Would you tell me, please, which way I ought to go from here?” “That depends […]

May 11, 2010

Privacy is Dead… and It Could Be Great

Would you trade privacy for consistent relevance and value in the marketing you receive? Would you share personal information about your internet activity if it meant you got more value from the brands you like? Facebook's Open Graph has consumers asking this question and contemplating the end of privacy as we know it.

February 17, 2010

The Customer is Wired…Are You?

By Doug Stephens Last week, Target announced that their customers can now upload gift card balances to their mobile device, which can then be scanned and redeemed in-store. This […]

October 20, 2009

3 Reasons Retailers Should NOT Use Social Media

If you believe a lot of what you see and hear about social media, you'd be left with the impression that it's something you can venture into free of costs and improvise as you go. Nothing could be further from the truth. Despite all the reasons that retailers should be considering social media, there are a few legitimate reasons that they might want to hold off at least temporarily.

September 21, 2009

It’s A Numbers Game: An Inteview with Ken Gronbach

We are in the midst of the most significant demographic shifts in the history of the world but are marketers taking it seriously? For those that are, what are the pitfalls, misconceptions and paradigms that can interfere with their ability to execute? I caught up with Ken Gronbach, author of the acclaimed book The Age Curve: How to Profit from the Coming Demographic Storm, to find out.

August 14, 2009

Your Customers Are Not Fortune Tellers

Basing your store's future and long-term strategy based on what your customers thinks today is perilous. The customer is not a link to the future - they're a link to the past and present only. It's up to you to determine the future for them.

August 2, 2009

The Tyranny of Selection: How Much is Too Much?

How much is too much? When does choice become a burden instead of a benefit and how can retailers help customers find solutions that are personalized, while simplifying the decision making process. In this exclusive article preview, Dr. Kyle Murray examines the issues facing consumers and retailers alike as they navigate an ever deepening sea of products and services.

April 22, 2009

Will Virtual Retail Get Real?

Is all the hype about virtual retailing for real? Will consumers shop in the virtual world and if so, when?