By Doug Stephens In July of 2015 the Coachella Valley Music and Arts Festival hit a milestone. Sales exceeded $84.25 million with 198,000 tickets sold […]
By Doug Stephens Today’s retailers face a tsunami of problems but none, in my opinion, is more deadly than the pandemic of sheer consumer boredom that […]
By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. […]
By Doug Stephens Every day our consumer behavior is being steadily reprogrammed by digital inputs. For the nearly 70% of us who own smartphones, this reprogramming […]