This week Wal-Mart announced its purchase of social media firm Kosmix to help it better manage and capitalize on its social and mobile marketing efforts. What […]
Google recently announced that it is ending both its development and support of QR (Quick Response) codes. QR or 2-D barcodes as they are sometimes called, […]
By Doug Stephens I’ve read a number of articles recently commenting on the conspicuous lack of social marketing in the luxury sector. While it’s also true […]
By Doug Stephens There’s an epidemic taking place. Brands big and small are rushing into social media. In many cases, several months down the road they […]
By Doug Stephens There’s an ongoing debate about the viability of “bricks and mortar” retail in a digital world. With online and mobile commerce growing at […]
By Doug Stephens Is your business or industry model unnecessarily complex? If not, you’re lucky. If so, read on. I sometimes hear executives point to specific […]
By Doug Stephens I had a chance recently to speak with Lori Schafer and Bernie Brennan, authors of the book Branded! How Retailers Engage Consumers with Social […]