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July 22, 2009
July 22, 2009

Does Sustainability need its own Marlboro Man?

Does the green movement needs a champion, a brand icon of sorts? Does sustainability need it's own Marlboro man? Guest blogger Justin Lacey explores the need for a larger than life symbol for sustainability in this the third part of our five part series.
July 21, 2009
July 21, 2009

Sustainability is the Business Challenge for the 21st Century

How can the leaders of small businesses define sustainability in a meaningful way? How can it be incorporated into the strategy of the business so that every employee can contribute? Justin K. Lacey founder of Walk Softly Communications and friend of Retail Prophet brings this report from the Summer in Sustainability conference from the University of British Columbia.
July 12, 2009
July 12, 2009

It’s Not Just A Box

Great retailers take nothing for granted. Every touch point is an opportunity to enhance the customer experience. Here, we look at how one company used a plain and often disregarded piece of packaging to leave their mark. Within the story there are lessons that can be applied to any business.
June 24, 2009
June 24, 2009

5 Ways to Avoid an Anti-Social Media Campaign

When improperly approached, social media can be a lot like a bullhorn. Some companies and individuals, see social media as a means of amplifying their voice above the crowd and interrupting the dialogue only to further their own agenda. The results are often negative. Here are 5 tips to ensure your social media campaign doesn't become anti-social.
June 13, 2009
June 13, 2009

The Future Hates Mediocrity

I was reminded recently of a really good book I read several years ago called Going Shopping by Ann Satterthwaite, a city planner from Washington D.C. It’s […]
June 4, 2009
June 4, 2009

No Time For Branding?

There are those that believe that a recession is no place for branding activity. They maintain that in tough times, businesses should focus on sales. But are sales and branding really mutually exclusive activities?
May 27, 2009
May 27, 2009

Running Briskly Into the Fog

The key to success in retail lies in delivering remarkable customer experiences today and at the same time, keeping a watchful eye on the future. All too often however, retailers are overwhelmed by the day-to-day tactics to focus on long-term strategy. Achieving this balance between tactics and strategy will be essential for survival in the coming decade.
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