By Doug Stephens I can still recall reading Joseph Pine and James Gilmore’s seminal 1999 book The Experience Economy. Like so many of my colleagues in […]
By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. […]
By Doug Stephens Amazon has begun making some very aggressive price moves in the grocery and consumer packaged goods categories, showing its clear intentions to hit […]
By Doug Stephens I, like you, don’t actually see everything my friends are posting on Facebook. Instead, I see only what Facebook’s newsfeed algorithm deems […]
By Doug Stephens 2013 was another year of incredible change in the retail industry. From economics and demographics to media and technology, disruption came at retailers […]
By Doug Stephens Analysts and consumers alike are becoming increasingly accustomed to Amazon’s announcements of bold and daring new projects. Most recently it was the Jeff […]
By Doug Stephens Global ecommerce is set to top 1.2 trillion dollars this year. And if that doesn’t seem astonishing, then consider that the figure represents […]