Apple

June 12, 2014

If You Don’t Understand Why Apple Bought Beats That’s A Good Thing

By Doug Stephens I read an intriguing article this morning by Denise Lee Yohn that asks the provocative question: Is the Apple Corporation we once knew […]
October 10, 2013

Obsession and Conflict: The Essence of Extraordinary Brands

By Doug Stephens My friend Eric Garland a.k.a. @ericgarland recently tweeted,   “We encourage work-life balance but we reward obsession.”    So true, I thought.  In […]
February 14, 2013

Faster, Better But Above All Cheaper

By Doug Stephens I came across this article today, examining the debate over whether Apple should create a line of cheap iPhones.  It seems Bank of […]
June 29, 2011

Avoiding Your Napster Moment

In a previous post I talked about how companies are often blind-sided by what I call Napster moments.  Napster moments are radical, game-changing innovations that can […]
June 15, 2011

Why Ron Johnson’s New Job With JC Penney Has Nothing To Do With Retail

By Doug Stephens It was announced today that former Apple Store visionary Ron Johnson was given the helm of JC Penney.  Among other achievements, Johnson is […]
October 26, 2010

Why Apple Will Dominate Location Based Marketing

At this point any headline touting Apple dominance is almost a declaration of the obvious but when it comes to location based marketing, the reasons for […]