By Doug Stephens Chapter 1 Here’s the way it is… Any specialty retail business that stands on selection, price or convenience as its point of competitive […]
At this point any headline touting Apple dominance is almost a declaration of the obvious but when it comes to location based marketing, the reasons for […]
By Doug Stephens If we’ve learned anything from the advent of online social networks, it’s that ordinary people can be quickly organized around a common idea, […]
By Doug Stephens Generosity: noun~ Willingness to give or share; unselfishness All successful relationships are underpinned by generosity. The willingness to give or share without expectation […]
By Doug Stephens The effects of bad customer service may take years to prove fatal but the eventual outcome is almost always corporate extinction. Despite this, […]
By Doug Stephens A recent Brandweek article titled “Retail Customer Service Stinks” reported that the service received by shoppers in over 1000 retail interactions in the study rated 48.2 […]