It's never been more important for retailers to be remarkable and yet few really are. For many, the difference between ordinary and extraordinary rests in their ability to innovate beyond their current concept. Then and only then do they stand a chance of being remarkable.
Here, we follow a creative framework to unlock possible means of differentiating.
Beyond the obvious positives for the environment, the good news for independent retailers is that greentailing is an area where they can not only compete but can even exceed larger competitors.