Marketing

October 10, 2013

Obsession and Conflict: The Essence of Extraordinary Brands

By Doug Stephens My friend Eric Garland a.k.a. @ericgarland recently tweeted,   “We encourage work-life balance but we reward obsession.”    So true, I thought.  In […]
September 9, 2013

Catching Up With The Future In Store!

If you’ve missed the first six episodes of The Future In Store, this post is just for you!  Each week, The Future In Store features the […]
August 29, 2013

The Loyalty Lie

By Doug Stephens Loyalty is an increasingly fleeting thing.  In fact, the average Gen Y mother now defines “brand loyalty” as a window of allegiance lasting […]
August 15, 2013

The Future of Retail: The Segment of One

By Doug Stephens Three hundred years ago, most things we purchased were customized, one-of-a-kind and bespoke.  The maker and seller were one and the same and […]
August 6, 2013

The Future In Store: Episode #2

Welcome to episode 2 of The Future In Store! This week we explore “the sharing economy” with NeighborGoods, look through GoogleGlass at Fancy and visit the […]
June 9, 2013

The Problem With Mobile Advertising Isn’t Mobile. It’s Advertising

By Doug Stephens In a recent article for Adweek David Gianatasio asked the question, “Why Does Mobile Advertising Stink?” And it’s a great question, because it […]
May 31, 2013

The Future of Business Starts With Saying…

By Doug Stephens Perhaps the most profound lesson we can take from history is that it has a tendency to repeat itself. In particular, history shows […]
April 2, 2013

What Exactly Do You Sell?

By Doug Stephens       Here’s an incredibly simple test to see just how future-ready your business is. Try answering the following question. What exactly […]
February 1, 2013

Why The Best Brands Give Customers What They Hate

By Doug Stephens Human beings are fundamentally resistant to change.  Most of us would be happy carrying on with an as-is world that is largely free […]