Marketing

January 4, 2011

2011: The Good, the Bad and the Reality

By Doug Stephens The Good If you’ve been reading business media lately, you’d be inclined to believe in Christmas miracles.  By some accounts, the positive holiday […]
December 15, 2010

Why Your Incentive Plan Might Be Killing Sales

By Doug Stephens When we talk about the future of the retail experience the conversation often turns to obvious trends in technology, media and consumer behavior […]
November 10, 2010

Gen Y’s Moment of Truth

A new poll from Harris Interactive suggests that 90 percent of adults ages 18-34 believe that the advertising they see is truthful (at least some of […]
October 26, 2010

Why Apple Will Dominate Location Based Marketing

At this point any headline touting Apple dominance is almost a declaration of the obvious but when it comes to location based marketing, the reasons for […]
October 20, 2010

Ideas Run Faster Than Money

By Doug Stephens If you saw the movie The Social Network, then you may remember the scene where Mark Zuckerberg’s character, says to his business partner, […]
September 23, 2010

Augmented Reality: The Impending Battle for Digital Real Estate

Imagine this…. You drive a moving van outfitted with retail fixtures, signs, a cash register and loads of jewellery up Fifth Avenue in Manhattan, park directly […]
July 13, 2010

Generosity

By Doug Stephens Generosity: noun~ Willingness to give or share; unselfishness All successful relationships are underpinned by generosity. The willingness to give or share without expectation […]
November 28, 2009

Black Friday Results: You Can’t Take Traffic to the Bank

Almost every news item surrounding this year’s Black Friday shopping ritual focused purely on store traffic and consumer turnout. The media was consumed with stories of […]
November 25, 2009

6 Reasons Why Twitter Makes You a Better Marketer

By Doug Stephens There are many reasons why retailers should be incorporating Twitter into their marketing mix. One important thing that no one seems to be […]