January 9, 2011
By Doug Stephens Unfortunately, the future isn’t as simple as the headlines might have us believe. It can’t be neatly summed up in the words recession […]
September 30, 2010
By Doug Stephens I had the pleasure of being a guest on the Competitive Futures podcast series. Competitive Futures, based in St. Louis was founded by […]
September 23, 2010
Imagine this…. You drive a moving van outfitted with retail fixtures, signs, a cash register and loads of jewellery up Fifth Avenue in Manhattan, park directly […]
September 13, 2010
By Doug Stephens If we’ve learned anything from the advent of online social networks, it’s that ordinary people can be quickly organized around a common idea, […]
August 11, 2010
Traditional marketing theory tells us that the purchase is the successful outcome of consumer-directed messages that create awareness which begets interest, desire, and action. But
what happens when that is wrong?
August 2, 2010
By Doug Stephens One of the first lessons I was taught in marketing was that when times were tough and sales were hard to come by, […]
February 17, 2010
By Doug Stephens I was reminded recently of a really good book I read several years ago called Going Shopping by Ann Satterthwaite, a city planner […]
December 11, 2009
By Doug Stephens As the recession drags on, it’s become clear that few in the retail sector are being spared its wrath. In separate stories this […]
September 30, 2009
Real and lasting change can only take place when we let go of our long-held beliefs and paradigms. But this is easier said than done and in fact, in many cases the very people who are responsible for leading change are the least willing to let go of the past.