Retail

January 4, 2011

2011: The Good, the Bad and the Reality

By Doug Stephens The Good If you’ve been reading business media lately, you’d be inclined to believe in Christmas miracles.  By some accounts, the positive holiday […]
December 15, 2010

Why Your Incentive Plan Might Be Killing Sales

By Doug Stephens When we talk about the future of the retail experience the conversation often turns to obvious trends in technology, media and consumer behavior […]
November 10, 2010

Gen Y’s Moment of Truth

A new poll from Harris Interactive suggests that 90 percent of adults ages 18-34 believe that the advertising they see is truthful (at least some of […]
October 11, 2010

Holiday Retail Sales: Why Prognostication Breeds Procrastination

By Doug Stephens It’s that time of year again…prognostication time.  The time when retail industry experts far and wide weigh in with their respective projections for […]
August 11, 2010

What if it all STARTS with the purchase?

Traditional marketing theory tells us that the purchase is the successful outcome of consumer-directed messages that create awareness which begets interest, desire, and action. But what happens when that is wrong?
August 2, 2010

The Problem With What You Do Best

By Doug Stephens One of the first lessons I was taught in marketing was that when times were tough and sales were hard to come by, […]
July 13, 2010

Generosity

By Doug Stephens Generosity: noun~ Willingness to give or share; unselfishness All successful relationships are underpinned by generosity. The willingness to give or share without expectation […]
March 11, 2010

Retailing In The Absence of Recovery

By Doug Stephens Recovery is a word we hear a lot these days.  It seems that each week experts sift through the tea leaves of economic […]
January 21, 2010

Never Bring a Knife to a Gunfight

It’s been called the first rule of modern warfare – “never bring a knife to a gun fight”.  Although I’m not certain who coined the phrase, […]