Retail

January 21, 2010

Never Bring a Knife to a Gunfight

It’s been called the first rule of modern warfare – “never bring a knife to a gun fight”.  Although I’m not certain who coined the phrase, […]
November 28, 2009

Black Friday Results: You Can’t Take Traffic to the Bank

Almost every news item surrounding this year’s Black Friday shopping ritual focused purely on store traffic and consumer turnout. The media was consumed with stories of […]
November 25, 2009

6 Reasons Why Twitter Makes You a Better Marketer

By Doug Stephens There are many reasons why retailers should be incorporating Twitter into their marketing mix. One important thing that no one seems to be […]
November 11, 2009

The Future of Retail Is NOW

In 1998 Wired published an article authored by the now famous Nicholas Negroponte, called The Future of Retail. I recently re-read it to determine how many of the prognostications have actually been realized these eleven years later.
July 12, 2009

It’s Not Just A Box

Great retailers take nothing for granted. Every touch point is an opportunity to enhance the customer experience. Here, we look at how one company used a plain and often disregarded piece of packaging to leave their mark. Within the story there are lessons that can be applied to any business.