By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. […]
By Doug Stephens Every day our consumer behavior is being steadily reprogrammed by digital inputs. For the nearly 70% of us who own smartphones, this reprogramming […]
By Doug Stephens 2014 was yet another remarkable year for the retail industry. Big box players like Target and Walmart continued the frantic search for their […]
By Doug Stephens In an astonishingly short period of time (about two decades), the developed world has evolved from a scarcity-based retail economy to one of […]