By Doug Stephens Loyalty is an increasingly fleeting thing. In fact, the average Gen Y mother now defines “brand loyalty” as a window of allegiance lasting […]
By Doug Stephens Three hundred years ago, most things we purchased were customized, one-of-a-kind and bespoke. The maker and seller were one and the same and […]
Welcome to episode 2 of The Future In Store! This week we explore “the sharing economy” with NeighborGoods, look through GoogleGlass at Fancy and visit the […]
By Doug Stephens 1. If your brand sucked before Facebook, it will suck on Facebook Mark Zuckerberg can’t make your brand fascinating if it’s not. No […]
By Doug Stephens In a recent article for Adweek David Gianatasio asked the question, “Why Does Mobile Advertising Stink?” And it’s a great question, because it […]
By Doug Stephens Perhaps the most profound lesson we can take from history is that it has a tendency to repeat itself. In particular, history shows […]
By Doug Stephens Remember those ads a few years ago describing the little-known affliction called restless leg syndrome? Few of us had ever heard of the […]
By Doug Stephens Over the last holiday shopping season, Amazon was clocking in 306 transactions per second! Photo app Instagram achieved a market value of […]