Retail

April 28, 2012

Is the Company’s DNA Killing Your Brand?

By Doug Stephens In 1965 American sociologist Arthur L. Stinchcombe introduced theory around what came to be called organizational imprinting – that organizations tend to be […]
April 5, 2012

“Tweets for Treats” Must Die

By Doug Stephens It was only a matter of time before marketers developed a work-around to avoid the  heavy lifting of great social media. Companies like Amex […]
March 30, 2012

A Crisis of Confidence

Why Consumer Confidence deserves much less attention By Doug Stephens To say things have changed since 1967 is an understatement.  Much of the technology we take […]
February 7, 2012

Why Amazon Needs Stores

By Doug Stephens It was reported this week that behemoth online retailer Amazon is planning to open a brick and mortar store location in its home market […]
September 8, 2011

Spend Shift and the new era of consumerism

By Doug Stephens The economic recovery in North America has been anything but easy but according to best selling author, John Gerzema, the end result may not be […]