February 9, 2016
By Doug Stephens Today’s retailers face a tsunami of problems but none, in my opinion, is more deadly than the pandemic of sheer consumer boredom that […]
August 17, 2015
By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. […]
May 16, 2013
By Doug Stephens Remember those ads a few years ago describing the little-known affliction called restless leg syndrome? Few of us had ever heard of the […]
March 16, 2011
By Doug Stephens There’s an ongoing debate about the viability of “bricks and mortar” retail in a digital world. With online and mobile commerce growing at […]
February 5, 2011
By Doug Stephens I sat on a panel discussion this week that explored how social and mobile media is changing the way customer feedback is collected, […]
August 11, 2010
Traditional marketing theory tells us that the purchase is the successful outcome of consumer-directed messages that create awareness which begets interest, desire, and action. But
what happens when that is wrong?