November 7, 2011
By Doug Stephens If you use Google maps, then you’re probably familiar with Street View. As the name suggests, Street View allows users to literally fly […]
February 17, 2010
By Doug Stephens I was reminded recently of a really good book I read several years ago called Going Shopping by Ann Satterthwaite, a city planner […]
October 29, 2009
As consumers we are continually making trades, concessions and compromises in the quest to satisfy our needs and wants. It's a never ending battle between experiences based on convenience versus those based in rich experience. For retailers the key is being one or the other.
September 9, 2009
It's never been more important for retailers to be remarkable and yet few really are. For many, the difference between ordinary and extraordinary rests in their ability to innovate beyond their current concept. Then and only then do they stand a chance of being remarkable.
Here, we follow a creative framework to unlock possible means of differentiating.
August 31, 2009