June 9, 2015
By Doug Stephens Every day our consumer behavior is being steadily reprogrammed by digital inputs. For the nearly 70% of us who own smartphones, this reprogramming […]
November 11, 2014
By Doug Stephens While I was in Iceland earlier this year I shared some thoughts on the future of retail and on the characteristics and competencies […]
July 24, 2014
By Doug Stephens If you’re a retailer, you may not be sleeping very well these days and that’s understandable. Tectonic shifts in demographics, economics, technology and […]
July 11, 2013
By Doug Stephens 1. If your brand sucked before Facebook, it will suck on Facebook Mark Zuckerberg can’t make your brand fascinating if it’s not. No […]
December 18, 2012
By Doug Stephens Businesses, it seems, are still fascinated with the Twitter-based hashtag campaign. And why not. These promotions are quick, cheap and easily executed. Just […]
April 5, 2012
By Doug Stephens It was only a matter of time before marketers developed a work-around to avoid the heavy lifting of great social media. Companies like Amex […]
March 6, 2012
By Doug Stephens Celebrities have long been known to receive special treatment. The best seats in the house, front of the line access to the hippest […]
December 7, 2011
By Doug Stephens One thing I hear very often from C-level leaders of companies when I’m presenting on the topic of social business is “I don’t […]
October 24, 2011
By Doug Stephens Hardly a day goes by that I don’t read at least one article that debates the inherent value of social media. The marketing […]