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June 2, 2011
June 2, 2011
We’ve all been on a first date and can relate to the awkward pauses in the conversation, the often-confusing body language and the painful uncertainty about […]
April 19, 2011
April 19, 2011
This week Wal-Mart announced its purchase of social media firm Kosmix to help it better manage and capitalize on its social and mobile marketing efforts. What […]
March 22, 2011
March 22, 2011
By Doug Stephens There’s an epidemic taking place. Brands big and small are rushing into social media. In many cases, several months down the road they […]
March 16, 2011
March 16, 2011
By Doug Stephens There’s an ongoing debate about the viability of “bricks and mortar” retail in a digital world. With online and mobile commerce growing at […]
March 1, 2011
March 1, 2011
By Doug Stephens I had a chance recently to speak with Lori Schafer and Bernie Brennan, authors of the book Branded! How Retailers Engage Consumers with Social […]
January 20, 2011
January 20, 2011
By Doug Stephens The world is an increasingly inclusive place and as a society, we’ve grown to expect equal and open access to just about everything. […]
October 20, 2010
October 20, 2010
By Doug Stephens If you saw the movie The Social Network, then you may remember the scene where Mark Zuckerberg’s character, says to his business partner, […]
June 8, 2010
June 8, 2010
By Doug Stephens Alice in Wonderland speaking to the Cheshire Cat…. “Would you tell me, please, which way I ought to go from here?” “That depends […]
May 11, 2010
May 11, 2010
Would you trade privacy for consistent relevance and value in the marketing you receive? Would you share personal information about your internet activity if it meant you got more value from the brands you like? Facebook's Open Graph has consumers asking this question and contemplating the end of privacy as we know it.