February 17, 2010
By Doug Stephens Last week, Target announced that their customers can now upload gift card balances to their mobile device, which can then be scanned and redeemed in-store. This […]
October 20, 2009
If you believe a lot of what you see and hear about social media, you'd be left with the impression that it's something you can venture into free of costs and improvise as you go. Nothing could be further from the truth.
Despite all the reasons that retailers should be considering social media, there are a few legitimate reasons that they might want to hold off at least temporarily.
October 7, 2009
By Doug Stephens Despite the continued momentum of social media, some retailers are still ambivalent about embarking on their own program. We’ve noticed some recurring excuses […]