strategy

March 7, 2024

AI is more creative than humans? Not so fast.

By Doug Stephens A recent study at the University of Arkansas pitted 151 human test subjects against Chat GPT-4 in a series of tests for creativity. […]
July 18, 2022

The Future of Retail in the New Era of Risk

In the post-Covid era, the rethinking of risk offers profound competitive advantage, argues Retail Prophet founder Doug Stephens.    If a single image has come to […]
March 14, 2018

Why Paid Memberships Are the New Loyalty

By Doug Stephens Spending on loyalty programmes is through the roof. In 2016, the consumer loyalty management market was valued at $1.93 billion. By 2023 that […]
December 30, 2016

The Future of Retail: A New Year’s Revolution

By Doug Stephens   Like individuals, retail companies tend to approach each new year by making resolutions to improve their performance. Among other things, these might […]
September 20, 2016

Sears Turns Over A New Old Leaf

    By Doug Stephens In a move that has taken analysts and investors completely by surprise, Sears Holdings announced that it will be embarking on […]
June 28, 2016

Creativity: The Final Competitive Advantage

  By Doug Stephens   Right now your company is very likely sitting on a corporate asset of immeasurable value. It’s more precious than all the […]
April 2, 2015

The Fall Of The Retail Empire

By Doug Stephens Walmart is doomed. And they’re not alone.  Macy’s, Tesco, Target and BestBuy – to name only a few – are also coming to […]
October 20, 2014

To Sell Big Data, Tell Big Stories

By Doug Stephens I defy you to find a marketing conference today that doesn’t have at least one track focused on big data analytics. Big data […]