Trends

November 19, 2010

The Shortest Ever Guide To Success In Specialty Retail

By Doug Stephens Chapter 1 Here’s the way it is… Any specialty retail business that stands on selection, price or convenience as its point of competitive […]
November 10, 2010

Gen Y’s Moment of Truth

A new poll from Harris Interactive suggests that 90 percent of adults ages 18-34 believe that the advertising they see is truthful (at least some of […]
October 26, 2010

Why Apple Will Dominate Location Based Marketing

At this point any headline touting Apple dominance is almost a declaration of the obvious but when it comes to location based marketing, the reasons for […]
October 20, 2010

Ideas Run Faster Than Money

By Doug Stephens If you saw the movie The Social Network, then you may remember the scene where Mark Zuckerberg’s character, says to his business partner, […]
October 11, 2010

Holiday Retail Sales: Why Prognostication Breeds Procrastination

By Doug Stephens It’s that time of year again…prognostication time.  The time when retail industry experts far and wide weigh in with their respective projections for […]
October 6, 2010

Mobile Apps: “We Don’t Need No Stinking Badges”

By Doug Stephens If marketing research has taught us anything at all, it’s that consumers despise being manipulated – at least knowingly manipulated.  As humans we […]
September 30, 2010

Speaking of the Future…

By Doug Stephens I had the pleasure  of being a guest on the Competitive Futures podcast series.  Competitive Futures, based in St. Louis was founded by […]
September 23, 2010

Augmented Reality: The Impending Battle for Digital Real Estate

Imagine this…. You drive a moving van outfitted with retail fixtures, signs, a cash register and loads of jewellery up Fifth Avenue in Manhattan, park directly […]
September 13, 2010

Who Needs Retail Anyway?

By Doug Stephens If we’ve learned anything from the advent of online social networks, it’s that ordinary people can be quickly organized around a common idea, […]