By Doug Stephens Chapter 1 Here’s the way it is… Any specialty retail business that stands on selection, price or convenience as its point of competitive […]
A new poll from Harris Interactive suggests that 90 percent of adults ages 18-34 believe that the advertising they see is truthful (at least some of […]
At this point any headline touting Apple dominance is almost a declaration of the obvious but when it comes to location based marketing, the reasons for […]
By Doug Stephens If you saw the movie The Social Network, then you may remember the scene where Mark Zuckerberg’s character, says to his business partner, […]
By Doug Stephens It’s that time of year again…prognostication time. The time when retail industry experts far and wide weigh in with their respective projections for […]
By Doug Stephens If marketing research has taught us anything at all, it’s that consumers despise being manipulated – at least knowingly manipulated. As humans we […]
By Doug Stephens I had the pleasure of being a guest on the Competitive Futures podcast series. Competitive Futures, based in St. Louis was founded by […]
Imagine this…. You drive a moving van outfitted with retail fixtures, signs, a cash register and loads of jewellery up Fifth Avenue in Manhattan, park directly […]
By Doug Stephens If we’ve learned anything from the advent of online social networks, it’s that ordinary people can be quickly organized around a common idea, […]