{"id":1137,"date":"2011-03-01T10:02:00","date_gmt":"2011-03-01T14:02:00","guid":{"rendered":"http:\/\/retailprophet.com\/blog\/?p=1137"},"modified":"2011-03-01T10:02:00","modified_gmt":"2011-03-01T14:02:00","slug":"the-hyper-connected-consumer","status":"publish","type":"post","link":"https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/","title":{"rendered":"The Hyper-Connected Consumer"},"content":{"rendered":"<p>By Doug Stephens<\/p>\n<p>I had a chance recently to speak with Lori Schafer and Bernie Brennan, authors of the <a href=\"http:\/\/www.amazon.com\/Branded-Retailers-Consumers-Mobility-Business\/dp\/0470768673\">book <\/a><em>Branded!\u00a0How Retailers Engage Consumers with Social Media and Mobility<\/em>. \u00a0The book\u00a0provides a great case by case viewpoint of what brands are doing to connect with consumers on digital platforms and where they&#8217;re finding the greatest success.<\/p>\n<p>I was interested to get their perspectives on how these technologies are altering the relationship between consumers and retailers, how they foresee this developing moving forward and the role of corporate leadership in paving the way to a new marketing philosophy.<\/p>\n<p><em>Let me know what do you think? \u00a0Are social and mobile really changing the way brands and consumers engage? \u00a0Who&#8217;s doing it right? \u00a0What should we expect to see retailers implementing by this time next year?<\/em><\/p>\n<p>[youtube]http:\/\/www.youtube.com\/watch?v=pv9Sy1EVkX4[\/youtube] <\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Doug Stephens I had a chance recently to speak with Lori Schafer and Bernie Brennan, authors of the book Branded!\u00a0How Retailers Engage Consumers with Social<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,1],"tags":[107,123,12,110,46,116,104,24,27],"class_list":["post-1137","post","type-post","status-publish","format-standard","hentry","category-technology","category-uncategorized","tag-bernie-brennan","tag-branded","tag-experience","tag-lori-schafer","tag-marketing","tag-mobile","tag-nrf","tag-retail","tag-social-media-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Hyper-Connected Consumer | Retail Prophet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hyper-Connected Consumer | Retail Prophet\" \/>\n<meta property=\"og:description\" content=\"By Doug Stephens I had a chance recently to speak with Lori Schafer and Bernie Brennan, authors of the book Branded!\u00a0How Retailers Engage Consumers with Social [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Prophet\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-01T14:02:00+00:00\" \/>\n<meta name=\"author\" content=\"Doug Stephens\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Doug Stephens\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/\",\"url\":\"https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/\",\"name\":\"The Hyper-Connected Consumer | Retail Prophet\",\"isPartOf\":{\"@id\":\"https:\/\/www.retailprophet.com\/#website\"},\"datePublished\":\"2011-03-01T14:02:00+00:00\",\"dateModified\":\"2011-03-01T14:02:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.retailprophet.com\/#\/schema\/person\/c61e8def90993f7f05ebee505a9da467\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.retailprophet.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Hyper-Connected Consumer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.retailprophet.com\/#website\",\"url\":\"https:\/\/www.retailprophet.com\/\",\"name\":\"Retail Prophet\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.retailprophet.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.retailprophet.com\/#\/schema\/person\/c61e8def90993f7f05ebee505a9da467\",\"name\":\"Doug Stephens\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Hyper-Connected Consumer | Retail Prophet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/","og_locale":"en_US","og_type":"article","og_title":"The Hyper-Connected Consumer | Retail Prophet","og_description":"By Doug Stephens I had a chance recently to speak with Lori Schafer and Bernie Brennan, authors of the book Branded!\u00a0How Retailers Engage Consumers with Social [\u2026]","og_url":"https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/","og_site_name":"Retail Prophet","article_published_time":"2011-03-01T14:02:00+00:00","author":"Doug Stephens","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Doug Stephens","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/","url":"https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/","name":"The Hyper-Connected Consumer | Retail Prophet","isPartOf":{"@id":"https:\/\/www.retailprophet.com\/#website"},"datePublished":"2011-03-01T14:02:00+00:00","dateModified":"2011-03-01T14:02:00+00:00","author":{"@id":"https:\/\/www.retailprophet.com\/#\/schema\/person\/c61e8def90993f7f05ebee505a9da467"},"breadcrumb":{"@id":"https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.retailprophet.com\/2011\/03\/01\/the-hyper-connected-consumer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retailprophet.com\/"},{"@type":"ListItem","position":2,"name":"The Hyper-Connected Consumer"}]},{"@type":"WebSite","@id":"https:\/\/www.retailprophet.com\/#website","url":"https:\/\/www.retailprophet.com\/","name":"Retail Prophet","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retailprophet.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.retailprophet.com\/#\/schema\/person\/c61e8def90993f7f05ebee505a9da467","name":"Doug Stephens"}]}},"_links":{"self":[{"href":"https:\/\/www.retailprophet.com\/wp-json\/wp\/v2\/posts\/1137"}],"collection":[{"href":"https:\/\/www.retailprophet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailprophet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailprophet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailprophet.com\/wp-json\/wp\/v2\/comments?post=1137"}],"version-history":[{"count":0,"href":"https:\/\/www.retailprophet.com\/wp-json\/wp\/v2\/posts\/1137\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.retailprophet.com\/wp-json\/wp\/v2\/media?parent=1137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailprophet.com\/wp-json\/wp\/v2\/categories?post=1137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailprophet.com\/wp-json\/wp\/v2\/tags?post=1137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}