Doug Stephens<\/p>\n

Consumers are placing far more emphasis on corporate compassion and social responsibility as key drivers in their brand choices. \u00a0Yet some brands continue to engage in industry practices that seem to fly in the face of these values. \u00a0The Tampa Bay Tribune broke a story today involving what seems to be a policy on the part of Victoria’s\u00a0Secret\u00a0stores of destroying returned apparel items that it deems non-sellable. \u00a0I spoke with the Tribune about this little-known industry practice and its lasting effect on consumer brand sentiment.<\/p>\n

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Doug Stephens Consumers are placing far more emphasis on corporate compassion and social responsibility as key drivers in their brand choices. \u00a0Yet some brands continue to [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1],"tags":[135,136,137],"class_list":["post-1251","post","type-post","status-publish","format-standard","hentry","category-news","category-uncategorized","tag-apparel","tag-tampa-bay-tribune","tag-victorias-secret"],"yoast_head":"\n