{"id":1427,"date":"2011-09-08T21:30:32","date_gmt":"2011-09-09T01:30:32","guid":{"rendered":"http:\/\/retailprophet.com\/blog\/?p=1427"},"modified":"2011-09-08T21:30:32","modified_gmt":"2011-09-09T01:30:32","slug":"spend-shift-and-the-new-era-of-consumerism","status":"publish","type":"post","link":"https:\/\/www.retailprophet.com\/2011\/09\/08\/spend-shift-and-the-new-era-of-consumerism\/","title":{"rendered":"Spend Shift and the new era of consumerism"},"content":{"rendered":"<p>By Doug Stephens<\/p>\n<p>The\u00a0economic\u00a0recovery in North America has been anything but easy but according to best selling author, John Gerzema, the end result may not be entirely bad. \u00a0<a href=\"http:\/\/retailprophet.com\/blog\/wp-content\/uploads\/2011\/09\/JOHN.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-1442\" title=\"JOHN\" src=\"https:\/\/www.retailprophet.com\/wp-content\/uploads\/2011\/09\/JOHN.jpg\" alt=\"\" width=\"170\" height=\"170\" \/><\/a><\/p>\n<p>I talked with John about his latest book, <strong><a href=\"http:\/\/www.amazon.ca\/Spend-Shift-Post-Crisis-Revolution-Changing\/dp\/0470874430\">Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell and Live<\/a>. <\/strong>It chronicles the\u00a0collapse of a 30 year era of unprecedented and often mindless consumption and the subsequent emergence of a \u00a0decidedly different, values-driven and empowered consumer.<\/p>\n<p>This <em>new<\/em> consumer, he suggests, is one that <em>all<\/em> companies, regardless of what they sell, must intimately understand, \u00a0if they&#8217;re to survive the return to more thoughtful consumption.<\/p>\n<p>John is a two-time Wall Street Journal best selling author, Executive Chairman at BrandAsset Consulting and oversees strategy for the Young &amp; Rubicam group of companies. He is also an acclaimed TED speaker. I spoke with John from his offices in New York City.<\/p>\n<h2><strong>Full podcast<strong> <a href=\"http:\/\/retailprophet.podomatic.com\/entry\/2011-09-08T17_46_44-07_00\">here<\/a><\/strong><\/strong><\/h2>\n<p><strong><strong><br \/>\n<\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Doug Stephens The\u00a0economic\u00a0recovery in North America has been anything but easy but according to best selling author, John Gerzema, the end result may not be<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,1],"tags":[101,172,122,173,61,62,24,174],"class_list":["post-1427","post","type-post","status-publish","format-standard","hentry","category-technology","category-uncategorized","tag-consumerism","tag-doug-stephens","tag-economics","tag-john-gerzema","tag-recession","tag-recovery","tag-retail","tag-spend-shift"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spend Shift and the new era of consumerism | Retail Prophet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retailprophet.com\/2011\/09\/08\/spend-shift-and-the-new-era-of-consumerism\/\" \/>\n<meta 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