Net-A-Porter uses augmented reality to wow crowds at their Karl pop-up stores<\/p><\/div>\n

Commercial Real Estate Redefined<\/strong><\/h3>\n

What these and other concepts point to is an historic move away from retail being solely about established patterns of consumer traffic and purchase intent based on familiarity.\u00a0 The new consumer is seeking surprise and excitement from retail<\/strong> and is in many ways returning to its pre-industrial revolution roots and the concept of the travelling market.<\/p>\n

For the commercial real estate industry, the writing may be on the temporary wall.\u00a0 The success of pop-up retail signifies the need for less permanent real estate overall.\u00a0 It\u2019s logical to expect more retail chains to move to a mix of flagship (got to be there) locations and opportunistic, temporary installations to create excitement and capture sales. The commercial real estate professional of the future may be relied upon as much for their keen sense of guerilla marketing instinct as they are for their knowledge of the market overall.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

By Doug Stephens The concept of pop-up retail has been around for more than a decade.\u00a0 Vacant, a company out of Los Angeles, California is credited [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,1],"tags":[172,203,204,205,206,207,24,118,208,209],"class_list":["post-1632","post","type-post","status-publish","format-standard","hentry","category-technology","category-uncategorized","tag-doug-stephens","tag-jay-z","tag-kanye","tag-net-a-porter","tag-pop-up-shops","tag-reebok","tag-retail","tag-retail-prophet","tag-store-design","tag-walmart"],"yoast_head":"\n