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{"id":1692,"date":"2012-04-28T00:01:51","date_gmt":"2012-04-28T00:01:51","guid":{"rendered":"http:\/\/www.retailprophet.com\/blog\/?p=1692"},"modified":"2012-04-28T00:01:51","modified_gmt":"2012-04-28T00:01:51","slug":"is-the-companys-dna-killing-your-brand","status":"publish","type":"post","link":"https:\/\/www.retailprophet.com\/2012\/04\/28\/is-the-companys-dna-killing-your-brand\/","title":{"rendered":"Is the Company’s DNA Killing Your Brand?"},"content":{"rendered":"
By Doug Stephens<\/p>\n
In 1965 American sociologist Arthur L. Stinchcombe introduced theory around what came to be called organizational imprinting<\/em> \u2013 that organizations tend to be products of the age in which they were founded.\u00a0 Their structure, values and even core business models can be so deeply imprinted, revolting against their genetic pre-dispositions can be difficult and in some cases impossible.<\/a><\/p>\n