Now, disruption and new competitors can come from anywhere.\u00a0 Much of this a consequence of open access to scalable, and affordable technologies and networks. \u00a0\u00a0Today, the task of connecting large groups of consumers doesn\u2019t require the same time, effort or deep pockets. In fact, when a product or service is tuly remarkable, consumers will self-organize around it – no advertisng required. \u00a0You see, for the first time in history, it’s possible for small companies to earn<\/strong> customers on the same order of scale as large companies are able to buy<\/strong> customers. \u00a0It’s a level playing field. \u00a0All you need to bring is a truly unique and valued product or service.<\/p>\n