By Doug Stephens<\/p>\n

<\/p>\n

It seems hardly a month passes without yet another retail brand being called out for carrying a product consumers see as either gratuitously controversial, downright offensive or simply absurd. \u00a0From objectionable slogans on t-shirts to faux ethnic garb, some fashion brands seem oddly determined to piss consumers off.<\/p>\n

So, are these fashion faux pas simply the result of innocent errors on the part of brands rushing to get items into a faster-paced fashion market or have they become central ingredient in a more deliberate media strategy?<\/p>\n

This was the question we explored in this month’s CBC Radio segment. \u00a0You can listen HERE<\/strong><\/a>.<\/p>\n

(length: 9 min 3 sec)<\/p>\n","protected":false},"excerpt":{"rendered":"

By Doug Stephens It seems hardly a month passes without yet another retail brand being called out for carrying a product consumers see as either gratuitously [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[222,51,46,24,318,319],"class_list":["post-3559","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-fashion","tag-hm","tag-marketing","tag-retail","tag-urban-outfitters","tag-zara"],"yoast_head":"\n