So, do brands still have value in the digital age?\u00a0 Certainly they do.\u00a0 But that value no longer lies in faithfully delivering the familiar but rather in revealing the unknown; to no longer be predictable but rather to be constantly surprising.<\/p>\n

 <\/p>\n

For most major brands this will require a complete organizational re-wiring \u2013 a top-to-bottom overhaul of their people, their beliefs and their manifesto and above all, a willingness to risk. This isn\u2019t easy.\u00a0 In fact, it very often proves impossible for organizations to alter the D.N.A that got them where they are.\u00a0 But in a world of one-touch discovery, a relentless pursuit of quantum innovation is the only alternative brands have left.<\/p>\n","protected":false},"excerpt":{"rendered":"

                            By Doug Stephens   Only a short time ago, the value that [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,1],"tags":[267,101,42,46,23],"class_list":["post-3796","post","type-post","status-publish","format-standard","hentry","category-technology","category-uncategorized","tag-branding","tag-consumerism","tag-future","tag-marketing","tag-trends"],"yoast_head":"\n