{"id":4675,"date":"2009-11-18T22:18:09","date_gmt":"2009-11-19T02:18:09","guid":{"rendered":"http:\/\/retailprophet.com\/blog\/?p=454"},"modified":"2009-11-18T22:18:09","modified_gmt":"2009-11-19T02:18:09","slug":"is-the-home-depot-selling-the-farm-one-parking-lot-at-a-time","status":"publish","type":"post","link":"https:\/\/www.retailprophet.com\/2009\/11\/18\/is-the-home-depot-selling-the-farm-one-parking-lot-at-a-time\/","title":{"rendered":"Is The Home Depot Selling the Farm… One Parking Lot at a Time?"},"content":{"rendered":"

<\/span><\/p>\n

By Doug Stephens<\/p>\n

You know business is tough when you have to sell off parts of your parking lot to make your revenue numbers.\u00a0 However, news<\/a> out of Atlanta suggests that\u2019s exactly what home improvement giant, The Home Depot<\/a> intends to do. Saddled with too much asphalt and too few customers, the one-time retail juggernaut is seeking buyers in retail and food service to set up shop on its tarmac – of which it owns approximately 89 percent.<\/p>\n

\"\"According to Home Depot\u2019s Vice President of Real Estate Mike LeFerle, the company has identified unused portions of parking lots at hundreds of its stores in the U.S. and Canada. They will be looking to sell to complementary businesses that target a similar customer base. Parcels are said to be approximately half an acre or more.<\/p>\n

The question being asked by some industry experts is \u201cShouldn\u2019t Home Depot be focusing energy on filling those parking lots with customers instead of selling them off? Others see the move as a smart use of capital that will give the chain the short-term cash it desperately needs, given the decline<\/a> in its store business.<\/p>\n

In my opinion, both views miss the big underlying issue. The implications of this move speak volumes about the long term future of The Home Depot\u00a0 – and all big box formats- as a business model. Here\u2019s why.<\/p>\n

When Home Depot built these stores, they constructed parking lots to mathematically accommodate peak store traffic levels \u2013 it\u2019s a pretty exact science<\/a>. The size of the parking lot is directly proportionate to sales expectations. With that in mind, you don\u2019t cut the size of your parking lot by acres at a time, in response to short-term market downturns. Permanently reducing the size of the lot is a clear admission that the store will never again achieve the peak level of traffic it was built to accommodate. That\u2019s important because this could be the first time that Home Depot has ever definitively signaled that they\u2019re current store model can\u2019t be supported in the long run.<\/p>\n

<\/span><\/p>\n

But it makes perfect sense. Not only are Baby Boomers on the down-size, many have been beaten up financially. Secondly, in the cold light of recovery, the excess consumption of the last twenty years seems to be giving way to a more sober and responsible attitude toward spending in general. Lastly – and this is the showstopper \u2013 the boomers\u2019 closest demographic cohort, Gen X is significantly smaller<\/a> as a generation \u2013 some estimate as much as fifteen percent smaller. In other words, even if Gen X spent like drunks, they likely couldn\u2019t reach the post-crisis spending levels of the Baby Boomers.<\/p>\n

So, while selling off unwanted parking lot space may offer short-term cash, it doesn\u2019t really constitute a long term strategy to deal with what are shaping up to be some substantial long term issues.The real question is, once you’ve sold off all your unproductive parking lot space, what’s next?<\/p>\n","protected":false},"excerpt":{"rendered":"

By Doug Stephens You know business is tough when you have to sell off parts of your parking lot to make your revenue numbers.\u00a0 However, news [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[42,44,45,23],"class_list":["post-4675","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-future","tag-home-depot","tag-strategy-3","tag-trends"],"yoast_head":"\nIs The Home Depot Selling the Farm... 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