We also know from research that people trust their friends and even strangers more than companies. In fact, According to a recent Nielsen study, 90% of Consumers trust friend reviews compared to only 24% that trust text ads delivered to their mobile phone.<\/p>\n

The End Game<\/strong><\/h3>\n

In the short term, games will continue to serve as a catalyst for consumer interest in mobile shopping apps.\u00a0 The long term key however, lies in delivering relevant, timely and contextual product and service information with a tie to the user\u2019s social network for opinions and advice.\u00a0 If done properly, retailers should be creating mobile applications that become indispensible shopping assistants that their customers can\u2019t imagine being without…apps that hold real value.<\/p>\n

Ultimately a remarkable shopping experience shouldn\u2019t be something consumers have to play<\/em> for but rather something they\u2019d be willing to pay<\/em> for.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Doug Stephens If marketing research has taught us anything at all, it\u2019s that consumers despise being manipulated \u2013 at least knowingly manipulated.\u00a0 As humans we [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,1],"tags":[12,85,15,87,23],"class_list":["post-4702","post","type-post","status-publish","format-standard","hentry","category-technology","category-uncategorized","tag-experience","tag-mobile-marketing-2","tag-retail-marketing","tag-retail-technology","tag-trends"],"yoast_head":"\n