<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"
Historically, global recessions have led to what experts call the \u201clipstick effect\u201d \u2013 when consumers continue purchasing small luxury items, even during an economic downturn. In a world where masks and social distancing are the new normal \u2013 will this still reign true in the COVID-19 pandemic? And what can beauty brands and retailers do to remain competitive?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,361],"tags":[],"class_list":["post-687","post","type-post","status-publish","format-standard","hentry","category-customer-experience","category-marketing-and-branding"],"yoast_head":"\n
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