{"id":911,"date":"2010-11-19T08:10:31","date_gmt":"2010-11-19T12:10:31","guid":{"rendered":"http:\/\/retailprophet.com\/blog\/?p=911"},"modified":"2010-11-19T08:10:31","modified_gmt":"2010-11-19T12:10:31","slug":"the-shortest-ever-guide-to-success-in-specialty-retail","status":"publish","type":"post","link":"https:\/\/www.retailprophet.com\/2010\/11\/19\/the-shortest-ever-guide-to-success-in-specialty-retail\/","title":{"rendered":"The Shortest Ever Guide To Success In Specialty Retail"},"content":{"rendered":"

By Doug Stephens<\/p>\n

Chapter 1<\/strong><\/h3>\n

Here\u2019s the way it is…<\/p>\n

Any specialty retail business that stands on selection, price or convenience as its point of competitive differentiation will be toast… if not today then very soon.\"\"<\/a><\/p>\n

Between Amazon<\/a>, Facebook Marketplace<\/a>, EBay<\/a> ,Google Boutiques<\/a>, Wal Mart and a host of others, the price, convenience and selection markets are cornered.\u00a0 And they\u2019re already scaled beyond the point where you could ever dream of catching up so throw away any notions you have about trying.\u00a0 It\u2019s a fight you can\u2019t win.\u00a0 And frankly if you think you\u2019re winning at it, you\u2019re losing.<\/p>\n

Here\u2019s what\u2019s left for you to compete on – service, shopping experience and product quality<\/em><\/strong>.\u00a0 Choose at least one of these and dominate in it.<\/p>\n

But by dominate, I don\u2019t just mean be good<\/em> at it.<\/p>\n

I mean be extraordinary.\u00a0 Be remarkable to the point where you become famous for it. Hire it.\u00a0 Train it.\u00a0 Instil it in your people and reward them when they do it.\u00a0 Communicate it at every marketing touch point.\u00a0 Get so good at it other businesses come to you<\/em> to learn how to do it.\u00a0 Treat it like a religion.\u00a0 Write a book on it.\u00a0 Be so ridiculously excellent at it that no competitor would bother trying to beat you at it.\u00a0 Put it on a T-shirt. \u00a0Be it! Own it! Tweet it! Crush it! Live it!<\/p>\n

Now, just do this every day and you\u2019ll be successful.<\/p>\n

Chapter 2<\/strong><\/h3>\n

(Re-read Chapter 1)<\/p>\n","protected":false},"excerpt":{"rendered":"

By Doug Stephens Chapter 1 Here\u2019s the way it is… Any specialty retail business that stands on selection, price or convenience as its point of competitive [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[50,15,93,23],"class_list":["post-911","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-customer-service","tag-retail-marketing","tag-store-experience-2","tag-trends"],"yoast_head":"\nThe Shortest Ever Guide To Success In Specialty Retail | Retail Prophet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retailprophet.com\/2010\/11\/19\/the-shortest-ever-guide-to-success-in-specialty-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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